Perth Corporate Video Production
Perth Corporate Video Production
Need to create a corporate video in Perth?
What is a Corporate Video?
The term ‘corporate video’ encompasses a large range of video productions used for both internal and external corporate messaging. Corporate videos are targeted to a specific audience, for example, potential customers, staff, investors, prospective employees, a community or the market at large. Different types of corporate video include business story videos, brand videos, case study videos, testimonial videos, recruitment videos, animated videos, safety videos, corporate social responsibility videos and more!
Corporate videos in Perth by LP Visuals
Our local team creates a full range of corporate videos for small, medium and large businesses, across a range of industries including building & projects, mining & infrastructure, professional services, government & education, food, wine and tourism, charity, environmental and social initiatives.
LP Visuals offers an end to end video production service, including concept creation, producing, direction, filming, editing and marketing. All right here in Perth, our expert team is here to guide you through the process and create an amazing corporate video for your business!
Types of Corporate Videos You Can Make
Business Story Video
Introduce yourself to future customers
A business story video builds is where cinematic filmmaking meets engaging storytelling to create emotional connection with potential customers. It discusses who you are and why you’re unique, as well as the unique problems of your target customer, positioning your business as the go-to solution.
Designed for the homepage of your website and for use in the sales funnel, a business story video is the perfect way to introduce your business to future customers and encourage them to take the first step with you.
BDO - Business Story Video
Countrywide Pools - Business Story Video
Brand Video
The perfect first impression
A brand video conveys the essence, feeling and unique identity of your brand. It’s more creative than a business story video, focusing not on problems and solutions, but a visual and audio narrative that connects with your audience on a deeper level.
Designed for paid and organic advertising use, a brand video is the perfect way to express your business through creative filmmaking and create a first impression that captures your audiences attention.
Howard Park Wines - Brand Video
Jete - Brand Video
Case Study Videos
Showcase your project
A case study video presents an overview of a specific project, showcasing the unique project features, site challenges and the approach your business took to produce a successful outcome. Typically including interview, cinematic footage and key details about the project, a case study video demonstrates your capability. By sharing a real-world example of how your business solved the problems of your target customer, you position yourself as a market leader.
Designed for your website, socials and for use in the sales process, a case study video is the key to building market credibility and securing your next project.
Urbane Projects - Case Study Video
Georgiou - Project Update Video
Testimonial Video
Build trust through emotional storytelling
A testimonial video shares the story of a successful customer, why they purchased from you and what their experience was like. By sharing this story, you build trust with future customers and position yourself as the perfect solution to their problem.
Testimonial videos are used on your website and across social media channels, but real return on investment is seen when these videos are incorporated in your sales funnel. By sharing with potential customers, testimonial videos build trust with your audience and encourages them to buy.
Satterley - Testimonial Video
iConstruct - Testimonial video
Recruitment Videos
Secure top-talent
A recruitment video is designed to attract more candidates to your business. It serves as a key tool to outline your business, operations, culture, values and opportunities to prospective employees. Recruitment videos typically feature employees discussing their experiences, showcase the workplace, highlight company achievements, and provide insights into the company’s why.
Shared on your website and social media, especially LinkedIn, these videos attract top talent to your business, enabling the growth of your business.
Georgiou - Recruitment Video Campaign
BDO - Recruitment Video
Corporate Social Responsibility Videos
Stories about culture, social or environmental initiatives
A corporate social responsibility video shares the story of your cultural, social or environmental initiative, positioning your organisation as a responsible corporate citizen. Video topics can range from reconciliation action plan videos, to environmental stories about climate change and social videos about health or other causes.
LP Visuals creates corporate social responsibility videos for both established corporates and charities. We combine emotional storytelling with on-brand communication for a considered story that has an impact on your audience.
Alcoa - Reconciliation Action Plan Video
Telethon - Social Initiative Video
Animated Video
Engaging animated videos for your business
An animated video is less of a type of corporate video and more of a stylistic choice, for example, an animated business story video or brand video. Rather than filming real people for interviews and scenes, an animated video uses images, illustrations, characters and a voice over to create a story in 2d or 3d.
Animated video can be used for a wide variety of purposes from showcasing your capability, to building desire in your target customer. Learn more about our animated videos here!
Department 13 - 3d Animated Video
Monson - 2d Animated Video
Ready to create content that connects with your audience?
View Our Corporate Video Production Packages
How do you create a corporate video in Perth?
The Corporate Video Production Process
Pre-Production
The first step in the corporate video production process is the pre-production or planning stage. In this stage, we’ll collect background information on your business, your customers, the type of video you want to make and how you want the audience to feel when engaging with your content. We’ll use this information to craft a storyboard that embodies your key messages and provides an overview of how the video will look and feel.
From there, you can select a filming date and we’ll put together a runsheet outlining the who, what, when and where of filming day. Whether you’re using paid actors, staff or customers, are filming in a studio, at your office, or in a remote location, Laundon and the LP Visuals team are here to guide you at every turn.
Production
The second stage of producing your corporate video is filming, often called production. We offer a range of shooting durations depending on the needs of your project, from shoots that last a few hours, to a half day, full day or even multiple days.
On filming day, we’ll capture the vision outlined in your storyboard. This includes interviewing your team and making them feel comfortable on camera, while guiding them to share on-brand messages. We’ll also capture b-roll and drone footage to add visual interest to your story. A dynamic and fun day, our team is here to capture all of your content and ensure you have a good time along the way!
Post-Production
After all filming is complete, your corporate video moves into the editing, or post production phase. This is where we take all of the beautiful footage captured in the production stage and start bringing your videos to life. Music, colour, titles, transitions, motion graphics, your logo, text transitions and more can be added to your video to create an immersive corporate video.
We’ll complete an initial edit and seek your feedback to improve your videos. You’ll get direct input on how the video should look and feel, while also having access to the knowledge of our video production specialists who can guide you on what should be done to make the most effective corporate video.
Release
Once you’ve approved the final edit, you will receive your complete corporate video production in the format for of your choice, ready for sharing on your website, YouTube, Vimeo, Facebook, Instagram, LinkedIn or any other platform.
Depending on the package you choose, the LP Visuals team will provide you with a marketing guide on how to share your videos, or conduct a 1:1 consultation with you on the best way to maximise the impact of your videos.
Corporate Video Perth FAQs
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If you want your customers to know who you are then a corporate video is the best way to do that. The goal of a commercial video is to educate an already interested audience (i.e. people on your website) and encourage them to take engage with your business.
84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. 69% of people prefer to learn about your business by watching video. 86% of businesses now use video as a marketing tool.
The stats from Wyzowl speak for themselves: corporate video is an incredible way to tell your story, connect with customers and drive engagement.
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The key to making a good commercial video is to understand who your target audience is and what they need to hear to take the next step. While commercial videos are about explaining the who, what and why of your business, every element of a commercial video stills needs to be customer focused. Everything from key messaging, to video structure and the shots used in the video needs to focus on your customer.
This means understanding the problem your business solves, who your audience is, what the audience knows about your business, what your audience values and their commonly asked questions, concerns, and fears about your industry.
By understanding this information, you can apply it to your video concept and ensure you create an engaging commercial video for your business.
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There’s so many factors that can affect the cost of a commercial video.
How long is the video? Will it take us one day or a week to film? How many locations will we film in? Do you need graphics or animation work? Do you need a voice over and script writing? And so on.
At LP Visuals a commercial video project typically ranges between $4,000 to $8,000, but it can go up to $20,000 if you want all the bells and whistles. Have a specific budget in mind? Great – just let us know on your free video strategy call and we’ll help you craft a commercial video concept that ticks all the boxes.
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Corporate videos take approximately six weeks end to end. Sometimes things go faster, sometimes slower, depending on how many people are involved in the decision-making process of what’ll be in the video and the complexity of filming and editing.
What happens in that six weeks? It’s broken down like this: (1) commercial video strategy; (2) concept, quote, and approval; (3) filming; (4) editing your commercial video; (5) editing feedback and alterations; (6) final version and release.
Got a deadline? We’re happy to deliver fast, but we always focus on quality. Mention your deadline in your free video strategy call and we’ll take care of the rest.
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Your role in the corporate video production process will be brand manager. Essentially, we do all the heavy lifting and just check in with you to make sure what we’re doing is on brand.
Your tasks include: attending video planning meetings; approving the quote; approving the video messaging; assisting in organising people to be filmed; providing feedback on the video edit; and lastly releasing the video into the world.
You’ll be guided through every step of the production process and told what you need to do and when.
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This is one of our favourite questions!
We’re passionate about content repurposing and have lots of ideas to make sure you get the most out of your production. Commercial videos shouldn’t just be doomed to live on the ‘about us’ section of your website that doesn’t get any traffic.
Some other places you can share your commercial video are: on Facebook, LinkedIn and Instagram; at trade shows and corporate conferences; in email marketing campaigns; as a part of an automated sale process; and as part of employee and contractor inductions.
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Yes! Feedback is critical to any successful commercial video project.
First, you’ll be asked to provide feedback on the brief, key messaging and storyboard – enabling you to shape the story before we’ve recorded anything.
Second, on filming day you’ll be asked to provide input on interview content as well as places and people to film.
Lastly, and most importantly, once a first edit has been put together you’ll have two final opportunities to provide feedback on the video to shape the story into the perfect commercial for your business.
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Of course! Every commercial video needs to be on brand, so we add logos, titles and graphical elements to convey who you are, what you do and why you do it, in style.
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Yes! We’re happy to provide two final versions of the video, one with and one without subtitles.
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Book in a free video strategy session and we’ll get to know who you are, who your audience is and what your perfect corporate video looks like. we’ll then send you a brief and quote for your approval, before starting to craft your story.
Reserve a slot for a free video strategy session now and we’ll do the rest.
