Testimonial Video Production in Perth

Consumers buy from businesses they trust. Customer testimonial videos, or case study videos, share the story of a satisfied customer, enabling you to build credibility without stepping in front of the camera and promoting yourself. They live on your website, landing pages and can form a critical part of email marketing campaigns. Their role is to help build social proof and ultimately encourage customers to take the next step with you.

9 out of 10 people say they trust what a customer says about a business more than what that business says about itself. 95% of people say that reviews – whether positive, or negative – influence their purchasing decisions. 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

These stats from Wyzowl speak volumes: testimonial video is an effective way to build trust and credibility in potential customers.

The key to making an engaging and effective testimonial video is to understand your consumers and what their biggest questions, thoughts and concerns about your business are. These are the burning questions that your business needs to answer to convert interested prospects into customers. To create the messaging for your video simply list out these questions, thoughts and concerns and write dot point responses to them.

With this information, you can select the right customer who will deliver the key messages required to answer these questions, put your target customers at ease and encourage them to connect with you.

There are quite a few factors that affect the cost of any video production.

How long is the video? How long will it take to film? Are we filming in Perth, Mandurah, the South West or on the East Coast? Are we creating more than one version of the video? And so on.

At LP Visuals a testimonial video project typically ranges between $3,000 to $5,000+. If you have a specific budget, please let us know in your free video strategy call and we’ll help you create a testimonial video for your business.

Testimonial videos generally take six weeks from idea to release. Some projects will be quicker to complete and others a little longer, depending on our availability, if you’ve already identified your ideal customer, if you’ve already developed your key messaging, how many people are involved in the edit review process etc.

The steps to create a testimonial video in six weeks are: (1) a free testimonial video strategy call; (2) we create a concept and quote for you to approve; (3) filming your testimonial video; (4) editing your testimonial video; (5) editing feedback and alterations; (6) crafting the final version and releasing it online!

If you have a deadline please mention it in your free video strategy call and we’ll let you know what steps will need to be done when to meet it.

We will need some help from you to create your testimonial video, but we’ll do most of the heavy lifting. Your role in the testimonial video production process will be brand manager.

Your tasks include: telling us about your business; checking over the brief and quote; helping us choose the right person for your testimonial video; providing feedback on the video edit; and lastly publishing the testimonial video online.

We’re here to help you through the process and will let you know what you need to do and when.

Content repurposing is the key to making the most out of any testimonial video project.

While testimonial videos can live on your website, consider also adding them to landing pages, email marketing campaigns, incorporating them in your sales process and using them in retargeting ads. Depending on where you’re sharing your testimonial video, it may be beneficial to create short 30 seconds to provide variety.

Of course! We seek your feedback at three key points through the testimonial video production process.

1: We ask you to give feedback on the video brief, key messaging and storyboard for the video. This helps you make sure the video will be on brand.

2: While we’re filming your testimonial video you’ll have a chance to listen to the interview and make sure the right messages are being captured.

3: Once we’ve edited the video together, you’re able to review the story and provide feedback on how it looks. We’ll incorporate your feedback into the final version.

Yes we do! Branding and graphics are great ways to keep the video on brand and convey or reinforce key messages. Every graphical element we add is designed according to your style guided.

Great question! We recommend that you do add subtitles, because most video content is viewed on mobile with many mobile users watch content without sound. Subtitles help to engage your audience and ensure your key message is correctly conveyed. This also helps with the accessibility for hearing-impaired users, who may not be able to receive the message without subtitles.

Even better, we’re happy to provide two final versions of the video, one with and one without subtitles.

If you want to start creating a testimonial video for your business, simply book in a free video strategy session so we can get to know more about your business, who your customers are and what you want to say to them in your testimonial video. After this session, we can send you a brief and quote for your approval.

Book in a free video strategy session today.