Perth Social Media Videos
Engaging content to grow your online presence
Perth Social Media Video Production
Social Media Videos That Engage Prospects and Customers
What is a Social Media Video?
A social media video is a short video clip created specifically for sharing on social media platforms. These videos are designed to capture attention quickly and are optimised for the viewing habits of users on platforms like Facebook, Instagram, LinkedIn and TikTok. Social media videos can serve various purposes, including marketing, storytelling, entertainment, and communication. They are an essential element of your digital marketing strategy and a fantastic way to connect with prospects and customers.
Social Media Videos in Perth by LP Visuals
LP Visuals creates a broad spectrum of social media video content for a range of industries including building & projects, mining & infrastructure, professional services, government & education, food, wine and tourism, charity, environmental and social initiatives.
Our local social media video team offers a complete service from concept creation, to organising, filming and editing, plus we advise on marketing strategy throughout the process! LP Visuals is a Perth based team here to create social media videos for your business!
The Two Key Types of Social Media Videos
Educational Videos
Inform prospects and position yourself as an expert
An educational social media video is typically a 60-90 sec video which has the primary goal of providing information or sharing knowledge on a particular subject. These videos are designed to engage an audience who is looking to learn something or get to know your business.
By sharing your knowledge through an educational social media video, your business is positioned as the expert, ready to solve the problem of your target customers. By consistently sharing these videos across social media platforms such as LinkedIn, Instagram, Facebook, Tik Tok and even your website, businesses can attract and nurture prospective customers, encouraging them to connect.
There are a variety of different styles of educational videos, including:
FAQ videos - share a response to a commonly asked question
Product or service overview video - outline your product or service and its key features
Testimonial video - share the experience of a past customer
Insight video - share a recent experience or learning in your area of expertise
Project video - update or talk about a key feature of a project
Initiative video - showcase an environmental, social or cultural initiative
Howard Park Wines - Instagram Reel
Satterley - Facebook Ad
MMS - LinkedIn Video
Urbane Projects - Instagram Reel
BDO - FAQ Video
Countrywide Pools - Testimonial Video
Home Group - Product Overview Video
ECU Alumni - Initiative Video
Entertainment Videos
Engage your audience through visuals
An entertainment social media video is a 6-30 sec video which is focused solely on engagement. It’s designed to connect with your audience, share a visual insight of your brand and remind them about your business.
These videos are typically vertical, as they take up the most screen real estate on your audiences device. While they may contain a voice over and music, they are also designed to be watched without sound as the majority of social media users view content this way. By sharing these on Instagram, Tik Tok, LinkedIn and Facebook your business has an opportunity to connect with potential customers inside and outside of your current audience.
With entertaining social media videos you can:
Show products
Feature your key people
Go behind the scenes
Capture an event
Be creative
Ready to boost your social media engagement, likes and leads?
View Our Social Media Video Production Packages
What is the Social Media Video Production Process?
Planning
When creating social media video content, it’s essential to create the content your audience wants to see. In this first phase, the LP Visuals team will collect information about your business, your customers, your social media channels and the type of content you want to create. From there, we’ll come up with educational and/or entertainment video ideas, depending on your preference, that will connect with your audience.
We’ll meet with you online to discuss everything we need to film to create your videos and how the process will work.
Finally, we’ll send a filming plan containing locations, contact information, key people a filming timeline and video overview.
Filming
Now it’s time to film your social media videos! Our team will guide you through the process of being in front of the camera, including interviews and b-roll. Using high quality cameras, we’ll employ a range of filmmaking techniques that create dynamic and engaging videos for your social media.
Our social media videos are filmed in batches, so during our filming time we’ll create lots of short videos giving content for months to come, while minimising interruption to your business.
Editing
It’s time to bring everything together and create your attention grabbing social media videos! Using creative editing techniques and following the latest trends, LP Visuals will combine all of your footage with sound, colour and graphics to create a video that truly stands out on the feed.
After we create a first draft, you’ll have the opportunity to provide feedback on what you’d like to change in the video, before we present final versions.
Share
It’s time to release your video! We’ll share our video marketing guide with you with secret insights to getting more engagement, plus depending on the package you choose, you may have a 1:1 release consultation with our team. Next, it’s time to post away on Instagram, TikTok, Facebook, YouTube and LinkedIn!
Social Media Video FAQs
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Do you want to boost your engagement and get more likes, shares and comments? Social media videos are your key to doing that. Short and sweet, they’ll deliver your message to your target market in an authentic and engaging way. The stats tell the best story, did you know that:
93% of brands got a new customer because of a video on social media (Animoto)
84% of marketers say video has helped them generate leads (Wyzowl)
99% of marketers claim they will continue to use video in their approach (Social Media Week)
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If you want to create engaging social media content, then you have to research what content your target audience watches and figure out why! The key to good social media video is making content that feels like its just part of their regular feed, rather than an ad.
The easiest way to do this is look in your social media insights to see what your best performing content has been, while also reviewing your competitors and viral content by searching for key hashtags.
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Good question! There’s a lot that goes into creating social media videos that can change the price pretty quickly.
How many videos do you want to make? Do you need different versions for different social media platforms? Do we need to hire models? Do you need graphics and animation work to make your social media videos pop?
The social media video projects we work on at LP Visuals often comprise more than one video and range between $1,000 to $5,000. The best way to get a price is to book in a free video strategy call and tell us more about your project.
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Our social media video projects take approximately six weeks end to end.
What happens in those six weeks? It gets broken down like this: (1) social media video strategy; (2) concept, quote, and approval; (3) filming; (4) editing your social media; (5) video feedback and alterations; (6) final version and release.
Have a deadline? That’s ok, just tell us know in your free video strategy call.
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We will need some help in creating your social media videos, but not with filming or editing: your role will be brand director. What that means is we’ll do the creative stuff and you make sure it’s on brand.
What we’ll need from you is: to tell us about your business at a strategy session; check over your quote and concepts; have fun on filming day; provide feedback on your social media edits; and lastly post the videos online!
If you need any help along the way, we’ll be here to guide you through the process.
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You most certainly can! You know your audience better than we do so we’d be happy to have your insight!
You can provide feedback by: (1) reviewing the video brief and storyboards; (2) joining us on set on filming day and seeing how it all comes together; and (3) providing detailed feedback on the drafts of your social media video.
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Yes! Every piece of text, colour and graphic design will be on brand and social media focused for maximum wow factor.
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That’s also a yes! Which is a good thing because 85% of videos on social media are watched without sound (Verizon).
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Book yourself in for a free video strategy session and we’ll do the rest! Yes, it’s that simple.
