Looking to get more leads? That’s why you need a marketing video. Marketing videos promote your business to people who don’t really know you either on TV, via paid social ads or heavy organic promotion. Their goal is to convince the viewer to take a specific action like visiting the website, buying a product or getting in touch. Marketing videos work because:

94% of respondents shared that watching a video has helped them make a purchase decision at least once (Lemonlight)

84% of marketers say video has helped them generate leads (Wyzowl)

Video ads were the number one-way consumers discovered a brand they later purchased from (Animoto)

The key to making a good marketing video is to understand who your target audience is and the problem your business solves for them. The best marketing videos are consumer focused, engage emotionally with the audience and position your business as a problem solver.

To ensure you craft an effective marketing video spend considerable time understanding your target customer and the action you want them to take after watching the video.

Also, consider creating multiple marketing videos at once, with slightly different styles so you can split test and determine which video asset is most effective for your business.

How long is a piece of string? There’s a lot that goes into creating a marketing video, such as:

How many videos do you want to make? Do you need different versions for Facebook, Instagram and Tik Tok? Are you sending your products to us or are we coming to you to create the marketing videos? Do you need graphics or animation work? And so on.

At LP Visuals a marketing video project typically ranges between $1,000 to $10,000, but can be considerably more expensive if we’re creating a TV commercial. If you’ve got a specific budget in mind just let us know on your free video strategy call. We’re here to help you make the most of your marketing budget.

Marketing videos take around six weeks to create.

What does the process involve? It’s works like this: (1) commercial video strategy; (2) commercial video concept, quote, and approval; (3) filming; (4) editing your commercial video; (5) editing feedback and alterations; (6) final version and release.

If you have a deadline for your marketing video just let us know in your free video marketing strategy call and we’ll take care of the rest.

Video marketing can be an extremely effective tactic for boosting your online presence. In a nutshell digital video content allows you to capture the attention of users quickly and form an emotional connection with them, in a way that text or images cannot. As digital marketing is becoming more competitive, brands are turning to videos as an effective way to promote their products or services.

Additionally, search engines and social media algorithms favour video in serving content to their users.

When we’re creating your marketing videos your role will be brand specialist. In short, we do the creative and you just check that what we’re doing is on brand.

This means you will: come to video planning meetings; check the quote; approve the video storyboards; provide feedback on the marketing videos; and lastly create the marketing campaigns to share the video.

Don’t worry if this seems like a lot – we’re here to guide you through the process and answer any questions you have along the way.

Content repurposing is a great way to make the most out of any marketing video project.

Consider creating alternate versions for your video so you can split test creatives, as well as sharing the videos across multiple social media platforms for maximum use.

Yep! You’ll have three opportunities to provide feedback throughout the video marketing process.

Firstly, you can provide feedback on the video brief and storyboard before we’ve filmed the videos.

Second, if you’re on set on filming day you can see what we’re working on and offer your insight to make the videos better!

Third, once we’ve edited the first draft of your marketing video you’ll be able to let us know what you like and don’t like and don’t like. We’ll then make changes to make sure you get the best marketing videos possible.

Yes we do! We make sure all text, colour and design work is on brand so you present a clear, consistent image.

To get the ball rolling book in a free video strategy session.

In that session we’ll get to know your business, what you do and who your audience is. After that, you’ll have a brief and quote to approve before we get started filming. But watching videos of our past projects can give you a rough idea.